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When people talk about "place" as a component of traditional marketing, they are typically talking about either where businesses are doing its selling or how they are getting the product to the consumer. The idea of place is not often given a great deal of emphasis by marketing professionals, when in actuality the ideas of location and distribution are extremely important in any type of selling. In this instance, it is easier to see the Internet as a tool to ultimately simplify the channels of distribution and provide a "virtual location" to offer point of purchase sales techniques. |
