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It's 1992 and the web is beginning to bloom. Companies are being told incessantly that they need to be on the web. The web is the solution. It's the answer to all of your logistic problems, your staffing problems, your selling problems--the web is solving everything except cancer and Bush's reelection--and even that's being worked on. If you're having any complications within or outside of your company, the web is going to solve it. So companies soon began to create a web presence by using some clipart graphics, a couple construction signs, and some contact information and then saying, ``Hey look, we are hip. We're on the World Wide Web." Fast forward to 1998. There has been a shakedown. Companies are shutting down their web sites and ignoring their sites--they are failing. However, worse yet, many companies are still completely directionless. They are realizing the hard way that just ``being on the web" is not the answer. The old myth that ``if you build it and they will come" has stopped working, when in fact it really never worked, and companies are asking the programmers who created the sites why the web hasn't really improved the way they do business. The programmers simply look back and say, ``Well, maybe we need a flaming logo to grab some attention." Then, after this well planned tactic fails, they simply conclude, ``Well, people really aren't making any money on the web anyway." |
